The Polymath Marketing Blog

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Are You Getting a Return on Your Marketing Investment?
August 5, 2020

Are you receiving a return on your marketing investment? Read on to learn more about how to calculate ROI, metrics to track, common pitfalls, and more.

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Keywords Are Just the Beginning: An Intro to the Wild World of SEO
July 29, 2020

For most business owners, their understanding of SEO begins and ends with keywords. But keywords are only one part of the wild world of SEO. Read on to learn more.

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Beware of These 5 Marketing Agency Red Flags
July 23, 2020

If you’re looking to hire a marketing agency — or wondering how to evaluate yours, be on the lookout for these 5 red flags. Read on to learn the warning signs.

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Why Aren’t Your Customers Finding You Online? Here are 4 Big Reasons
July 16, 2020

The most common issues for not being found online fall into 4 major areas. Here’s a quick overview of each area, along with the most common pitfalls of each.

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What Does an SEO Company Do, and Should I Hire One?
July 7, 2020

SEO can be a mystery for many business owners. Read on to learn what an SEO company does, whether you should hire one, and 5 things the best partners do.

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3 Rules + 3 Strategies = 6 Helpful Notes For Marketing in a Recession
June 30, 2020

The right recession marketing strategy will cushion the economic blow and get you back to business-as-usual faster. Read on for some of our best tips.

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Recession Investment: Cut Tech Debt and Use Automation to Create Savings
June 23, 2020

Cutting your budget during a recession isn’t a smart move. Instead, save time and money by cutting your tech debt and using automation. Read on to learn more.

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How to Prepare for Google’s Latest Update: Core Web Vitals
June 20, 2020

Google’s Core Web Vitals update is a major change to its algorithm focused on user experience and site speed. Read on to learn more — and how to prepare.

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Moxie vs. Coke: A Tale of Two Sodas — or Why You Shouldn't Cut Marketing in a Recession
June 5, 2020

Nearly 100 years later, Moxie vs Coke remains a cautionary tale about cutting your marketing budget during an economic crisis. Read on to learn why.

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